Some aspects of distribution are:
- It sets dispatch priorities for channel orders which supplies high-demand areas when demand arises.
- It assigns distribution partners across market segments which broadens product access among different customer groups.
- It specifies service functions for channel members which distinguishes the activities assigned to each intermediary.
- It allocates buffer stock at strategic points which prevents shortages at sales outlets during demand fluctuations.
- It verifies order accuracy before fulfillment which prevents reprocessing and speeds up delivery completion.
Find out more details on characteristics of distribution to learn more about it.