Some aspects of market orientation are:
- It tracks how customers evaluate products to guide choices that improve how well those products serve them.
- It notes how competitors change their messages to support positions that feel clearer to buyers.
- It senses changes in buying patterns to help firms update plans that stay relevant to current choices.
- It organizes work routines across functions to help firms present value that customers notice instantly.
- It gathers suggestions from customer interactions to shape updates that strengthen their long-term commitment.
Find out related article on comprehensive characteristics of market orientation.