Some aspects of marketing communication are:
- It selects suitable media channels for target groups which improves the accessibility of core brand information.
- It integrates uniform tagline phrases in campaigns which raises the memorability of the brand’s core message.
- It includes standardized wording formats in campaigns which raises the orderliness audiences associate with brand communication.
- It uses clear evidence cues in communication which raises the validity audiences attribute to presented brand points.
- It includes simple icon markers in campaigns which raises the recognition speed with which audiences identify brand symbols.
You might also like list of complete characteristics of marketing communication so learn more about it.