Some aspects of marketing myopia are:
- It invests in product updates that fail to address the real needs of the target audience.
- It defines competitors only inside the existing category which prevents companies from recognizing new threats.
- It adjusts visual elements so they align with how local audiences interpret images and symbols.
- It follows previous product models which slows how firms react when new technologies reshape the market.
- It checks success using company-centered metrics which limits how accurately businesses understand new customer expectations.
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