Some aspects of personal selling are:
- It supports mutual understanding so customers interpret product details with greater accuracy.
- It clears misunderstandings on the spot so customers assess the information more accurately.
- It changes message depth based on buyer knowledge so customers follow the discussion without confusion.
- It maintains positive personal contact so buyers stay engaged during the buying discussion.
- It tracks customer responses in real time so sellers refine their explanations on the spot.
Find out more comprehensive chracteristics of personal selling to learn more about it.