Some aspects of promotion are:
- It explains the main value point with straightforward language so customers identify how it fits their needs instantly.
- It increases the frequency of exposure so customers retrieve the product idea quickly when comparing alternatives.
- It delivers key details without delay so customers determine whether the message aligns with their requirements more confidently.
- It maintains uniform messaging across every channel so customers build stable expectations during their buying journey.
- It selects audiences based on clear behavioural markers so customers reduce guesswork when deciding among alternatives.
To know more about promotion check out complete list of characteristics of promotion.