Some aspects of relationship marketing are:
- It nurtures multi-year customer connections so teams can recognise behavioural consistencies formed through ongoing engagement.
- It varies messaging structures for different users so communication matches the unique way each person processes information.
- It applies predictable service standards so customers observe the same level of conduct each time they engage with the brand.
- It delivers consistent solution signals so customers observe how responses match the issues they bring forward.
- It gathers recurring interaction details so staff can see how specific behaviours repeat across similar situations.
Get more details on characteristics of relationship marketing to learn more about it.