Some aspects of strategic marketing are:
- It sets durable priorities for coming years so the business maintains an advantage even when rivals try to catch up.
- It chooses extended timelines for major decisions so growth remains stable and competitors cannot easily disrupt the company’s direction.
- It builds future-oriented strategies for products and markets so rivals cannot easily match the company’s long-term direction.
- It adapts multi-year plans when technology evolves so the business keeps a stronger position than rivals entering the new environment.
- It sustains growth over extended periods, demonstrating that long-term focus helps the company hold its competitive position.
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