Some attributes of B2B marketing are:
- It markets products to organizations so buying decisions align with functional business objectives.
- It requires input from several organizational roles so decisions are made through joint evaluation.
- It supports relationship continuity so firms engage in repeated buying arrangements.
- It handles repeat bulk orders so transaction scale increases over time.
- It applies formal evaluation stages so supplier selection is justified before ordering.
Also get more information on characteristics of B2B marketing to learn more about it.