Some attributes of consumer market are:
- They classify households by age levels so brands can design products suited to each stage.
- They divide consumers into income tiers so brands can set prices suited to each segment.
- They divide users by preference profiles so brands can predict lifestyle-driven decisions.
- They group buyers by usage intensity to measure how heavily each category depends on the product.
- They group areas by urban and rural settings to adjust offerings for usage environments.
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