Some attributes of distribution are:
- It regulates replenishment cycles across channel points which maintains product availability over time.
- It sets channel density levels which influences the number of selling points serving each market area.
- It formulates coordination procedures for intermediaries which determines how distribution activities are divided and executed.
- It plans distribution depots within market areas which sustains regular product replenishment at points of sale.
- It sequences order handling steps which accelerates the movement of goods from warehouses to customers.
Get more information on characteristics of distribution to learn more about it.