Some attributes of industrial marketing are:
- It serves companies that operate machinery by ensuring they secure resources for production work.
- It supplies performance data so companies can check efficiency before making decisions.
- It engages procurement and operations staff to balance spending with performance requirements.
- Orders progress through long steps because teams evaluate reliability and contract conditions.
- It uses repeated procurement because firms need constant supplies for daily output.
To get more details on complete characteristics of industrial marketing check related article.