Some attributes of international marketing are:
- It refines product ingredients to meet cultural food habits and expectations.
- It evaluates income levels and spending patterns to focus on markets that generate profitable returns.
- It revises message framing so it fits the way customers in each region respond to marketing cues.
- It uses direct investment when companies accept higher risks in return for full control and larger profits.
- It tracks profitability by region to identify where the strategy produces the best returns.
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