Some attributes of market orientation are:
- It examines what benefits customers value most to support decisions that deliver those benefits consistently.
- It checks how competitors improve service quality to help firms build positions that seem more reliable.
- It follows movements in customer demand to support strategy changes that match what customers prefer now.
- It connects daily actions across teams to ensure value reaches customers in a way they can recognize easily.
- It notes concerns raised during support requests to support product changes that build lasting loyalty.
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