Some attributes of market segmentation are:
- It identifies shared traits so each segment reflects a clear group identity within the larger market.
- It organizes customers using data that marketers can easily quantify and evaluate.
- It highlights differences in purchase choices and brand preferences among various customer groups.
- It shifts its focus depending on whether the market is defined by lifestyle, location, or buying habits.
- It tracks real responses to confirm whether segmentation reflects genuine consumer differences.
Also check it out some characteristics of market segmentation to know more about it.