Some attributes of marketing myopia are:
- It focuses on internal product strengths without considering how customers use the product in real life.
- It frames the business based on past success which holds firms back from exploring emerging opportunities.
- It revises message framing so it reflects the way customers in each culture respond to marketing cues.
- It sticks to proven sales methods which delays how companies adapt when customer buying patterns change.
- It tracks progress through internal scorecards which slows how quickly managers respond when customer preferences begin to change.
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