Some attributes of personal selling are:
- It maintains continuous back-and-forth contact so buyers participate more actively in the discussion.
- It provides quick corrective input so buyers stay aligned with the message throughout the interaction.
- It adapts its presentation style to individual preferences so buyers stay engaged throughout the interaction.
- It develops familiarity over repeated interactions so customers feel more confident in evaluating the offer.
- It notices hesitation immediately so sellers address concerns before the discussion moves forward.
To get more details on personal selling check it out characteristics of personal selling.