Some attributes of pricing are:
- It presents consistent pricing references at different demand levels so buyers determine how valuable the product seems in context.
- It sets identifiable monetary markers during category positioning so buyers build expectations about the price they may encounter.
- It highlights the product’s pricing stance during market segmentation so buyers contrast its features with comparable offers.
- It influences earnings consistency within competitive markets so buyers determine if the listed amount feels equitable.
- It shapes the pricing role the product plays across different competitive segments so buyers evaluate whether it matches their intended use.
Also check it our characteristics of pricing to learn more about pricing.