Some attributes of promotion are:
- It conveys essential information in a focused message so customers decode its usefulness fast when comparing alternatives.
- It extends the message into diverse media formats so customers recall the brand image instantly in decision moments.
- It supplies relevant facts at the right decision point so customers verify the message’s importance with clearer judgment.
- It integrates channel activities into a single coherent flow so customers interpret the product promise more accurately.
- It matches its message to specific need-based clusters so customers understand how the product fits their situation with fewer uncertainties.
Get more information on characteristics of promotion to learn more about it.