Some attributes of rural marketing are:
- It adds new delivery routes by partnering with local transport like bicycles and small carts.
- It adjusts promotional timing when farmers receive government subsidies or crop insurance payouts.
- It increases credibility when buyers can touch and try products before making decisions.
- It lowers long-term cost by avoiding frequent part replacements and service visits.
- It builds faster confidence when opinion leaders demonstrate real usage experiences.
Check it out related article on complete characteristics of rural marketing.