Some attributes of strategic marketing are:
- It studies long-range opportunities so the company invests in areas that keep it ahead of competing products and services.
- It builds long-range priorities for products and markets so the company grows consistently and stays difficult for competitors to overtake.
- It reviews upcoming market shifts in advance so the business can act before competitors and hold a stronger long-term position.
- It modifies long-term priorities during economic changes so stability and competitiveness continue even when markets fluctuate.
- It achieves reliable outcomes year after year, proving that a long-term strategy makes the business harder for competitors to challenge.
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