Some cons of green marketing are:
- Green marketing forces companies to invest in certified responsible practices which increases everyday operating costs.
- It slows innovation because eco-friendly materials need approval before teams can use them in new product ideas.
- It reduces competitiveness in price-sensitive markets because greener options usually cost more than traditional alternatives.
- It complicates sourcing since eco-friendly inputs often come from different locations and specialized suppliers.
- It strains budgets because the financial return from green programs takes longer to show up.
Also check out advantages and disadvantages of green marketing to know more about it.