Some cons of marketing automation are:
- Marketing automation fits extra steps into the setup flow which makes marketing operations slow down before any campaign work begins.
- It sets each option in a clear place which helps campaigns move in a steady way after setup ends.
- It shows teams steps they have never followed which keeps new workflows slow at the start until they learn.
- It sorts each data point into the right spot which keeps automated actions from pulling wrong details.
- It changes old steps to match rule paths which keeps existing processes moving in the way the system expects.
Also find more points on both advantages and disadvantages of marketing automation for more info.