Some disadvantages of ambush marketing are:
- Ambush marketing damages public image and risks penalties when brands use event material without approval.
- It breaks trust when event organizers see the brand use their event without consent.
- It breaks copyright laws when the brand uses protected event logos in its ads.
- It misleads audiences when similar ads make the brand look like an official sponsor.
- It loses trust when customers see the brand using unfair marketing methods.
Also check it out advantages and disadvantages of ambush marketing for more details.