Some disadvantages of marketing analytics for marketers are:
- Marketing analytics makes marketers depend on consistent figures across different platforms.
- It pushes campaign teams to verify results from every ad network before reporting.
- This system compares performance data to ensure platforms show similar outcomes.
- Analysts rely on unified dashboards to confirm numbers stay aligned across channels.
- Brand leaders check cross-platform trends to keep insights accurate and comparable.
- The process builds confidence only when figures match between tracking tools.
Also find out other detail advantages and disadvantages on marketing analytics to know more about it.