Some disadvantages of outbound marketing are:
- Outbound marketing buys placements across multiple media slots that charge fixed fees.
- It places ads in broad groups where many people have no buying interest.
- It spends money on ads that bring in fewer customers than expected.
- It sets minimum ad costs that many small businesses cannot afford.
- It runs paid placements every day, which keeps costs adding up over time.
Also check it out advantages and disadvantages to learn more about outbound marketing.