Some drawbacks of ambush marketing are:
- Ambush marketing weakens brand credibility and faces complaints for copying event themes or symbols.
- It loses respect from audiences who notice the brand crossing event rules.
- It gets notices from organizers for copying event themes without consent.
- It blurs sponsor identity by placing its logos beside real event promotions.
- It hurts reputation as rivals promote their products through honest sponsorships.
Check out more information on its advantages and disadvantages to learn more about ambush marketing.