Some drawbacks of email marketing are:
- Email marketing drops in engagement when emails arrive at the wrong time for users.
- It shows low priority when users batch-delete messages to clear space.
- Sales funnels slow down when email stops driving users to key landing pages.
- Poor targeting leads to fast unsubscribes and long-term list decay.
- Ongoing testing tools add extra work for teams managing multiple campaigns.
You might also like more information on advantages and disadvantages of email marketing.