Some drawbacks of green marketing are:
- Green marketing requires brands to use eco-friendly materials that cost more than the usual options which makes production more expensive.
- It slows new product launches because every design change must pass through extra sustainability checks before it moves ahead.
- It weakens a brand’s price position when greener products cost more than what most regular shoppers are ready to pay.
- It adds more supplier steps because companies must make sure every material is responsibly sourced and certified.
- It puts pressure on budgets when sustainability spending grows faster than revenue from eco-focused products.
You might also like advantages and disadvantages of green marketing to learn more about it.