Some drawbacks of market segmentation are:
- Market segmentation forces brands to hire extra staff to manage each campaign group.
- It reduces brand exposure by ignoring people who don’t fit a narrow profile.
- Collecting sensitive customer traits exposes brands to privacy complaints and legal action.
- Extra segmentation steps slow down campaign launch timelines across departments.
- Segmentation dilutes brand identity when ads sound different in every campaign.
To know more about market segmentation check its advantages and disadvantages point wise.