Some drawbacks of marketing analytics are:
- Marketing analytics makes companies depend on correct and complete data for daily reporting.
- It encourages teams to double-check numbers before sharing any update.
- The platform relies on verified data to keep reports consistent each day.
- Analysts use it to ensure every record is filled before submission.
- Managers trust its reports only when all figures are accurate and complete.
- Employees depend on it to track performance without missing key details.
If you want to know more information check its advantages and disadvantages.