Some drawbacks of marketing automation are:
- Marketing automation marks new actions that must be done first which makes marketing operations handle more load than usual.
- It packs each step with required points which helps campaigns avoid missing details when they run.
- It guides teams into new task patterns which keeps new workflows clear while they learn the flow.
- It groups all values in a clear order which keeps automated actions from choosing the wrong points.
- It shifts familiar workflows into rule based lines which keeps existing processes aligned with system needs.
Know more about marketing automation and is advantages and disadvantages.