Some drawbacks of mobile advertising are:
- Mobile advertising increases user privacy worries and information-leak risks.
- Mobile ads often ask for extra permissions during installation and make users anxious about what personal data might be shared.
- Many mobile ads rely on third-party networks that handle user information and raise new risks of leaks outside the main platform.
- Confusing privacy settings in ad-supported apps leave users unsure about who controls their personal data and how it is stored.
- Repeated exposure to targeted ads makes users question how safely their online habits are being tracked and used.
If you want to know more about mobile marketing then check out full advantages and disadvantages.