Some drawbacks of outbound marketing are:
- Outbound marketing runs messages in time blocks that carry recurring costs.
- It pushes spending into audiences that scroll past the message without engaging.
- It pushes funds into placements that fail to produce enough sales.
- It offers media slots that demand spending levels beyond small business capacity.
- It keeps buying exposure across channels that bill continuously during long runs.
For more details also check comprehensive advantages and disadvantages on outboud marketing.