Some features of B2B marketing are:
- It addresses companies and institutions so purchases are planned according to organizational needs.
- It includes managers from different departments so purchase decisions are reviewed collectively.
- It builds ongoing relationships with business customers so suppliers are retained for future purchases.
- It involves bulk purchasing by organizations so transaction amounts are typically large.
- It uses structured purchasing steps so buying decisions move through defined approval stages.
You might also like characteristics of B2B marketing so learn more about it.