Some features of content marketing are:
- The content supports informed decision-making by offering relevant details.
- Practical insights are shared to assist users in solving specific issues.
- Content is structured to make complex ideas easier to understand.
- Audience characteristics guide the tone and style of content.
- Clear audience definition helps avoid delivering generic messages.
- Content marketing focuses on relevance to a specific group rather than a mass audience.
- Audience profiles influence how information is presented.
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