Some features of distribution are:
- It applies delivery scheduling within marketing channels which ensures goods reach sales outlets at the required time.
- It selects outlet locations within the channel structure which extends product presence across geographic markets.
- It allocates functional responsibilities among intermediaries which clarifies the specific tasks performed at each channel level.
- It positions storage facilities near demand centers which maintains continuous product supply at retail outlets.
- It standardizes order documentation which reduces delays in initiating product dispatch.
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