Some features of international marketing are:
- It modifies product features so they suit local taste preferences in each culture.
- It reviews country-wise buying trends so it can target markets with strong sales potential.
- It adapts message tone so it matches how customers in each culture prefer to be addressed.
- It selects exporting when risk is low and investment requirements are minimal.
- It compares sales results in different regions to see which strategies deliver stronger outcomes.
Also check out more information on characteristics of international marketing to learn more about it.