Some features of market orientation are:
- It identifies what customers expect in daily use to help managers choose options that fit those expectations.
- It looks at how competitors introduce new offers to help firms choose positions that stay appealing.
- It watches which products gain attention to shape strategies that follow rising buyer interest.
- It brings teams together around shared goals to help firms create value that customers understand clearly.
- It listens to what customers report after using a product to guide improvements that keep them satisfied longer.
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