Some features of market segmentation are:
- It groups customers who share similar needs so marketers can clearly distinguish one segment from another.
- It depends on identifiable metrics so each segment can be targeted with accuracy.
- It shows how different customers react to offers, promotions, and brand messages.
- It adjusts segmentation methods when audiences differ by product category or buying style.
- It verifies segment accuracy by tracking how real sales or responses match predicted behavior.
Also check out more about characteristics of market segmentation to learn more about it.