Some features of marketing communication are:
- It applies targeted audience segmentation in campaigns which increases the precision of consumers’ message processing.
- It uses distinctive brand colors in communication which increases the familiarity audiences develop with brand visuals.
- It structures consistent phrasing styles in communication which increases the uniformity audiences perceive in brand messages.
- It organizes focused fact summaries in communication which increases the correctness audiences apply when evaluating brand claims.
- It uses repeated graphic highlights in communication which increases the retention audiences develop for brand visuals.
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