Some features of marketing environment are:
- It forces companies to revisit their strategies frequently because old plans can stop working the moment trends change.
- It requires marketers to monitor both inside the company and outside the market to maintain control over results.
- It makes planning more complex because one decision can create a chain reaction across the entire marketing mix.
- It encourages businesses to stay flexible so they can react faster than competitors during unexpected market shifts.
- It increases the need for regular feedback because buyer interests can change without any clear warning.
Also check out complete list of characteristics of marketing environment.