Some features of marketing management are:
- Marketing management understands customer needs, preferences, and expectations and delivers better quality, useful features, and fair pricing that make the product valuable in daily life.
- It adjusts product value based on customer needs and feedback.
- It improves satisfaction by offering useful features people actually use.
- It maintains fair pricing that matches perceived everyday value.
- It adds improvements customers notice in normal purchasing decisions.
- It keeps offerings relevant as preferences shift in the market.
Also check out characteristics of marketing management.