Some features of marketing myopia are:
- It highlights product improvements even when customers want solutions to their problems.
- It describes the company only by its current products which stops managers from seeing potential new markets.
- It changes message tone so it fits the way customers in each region prefer to be spoken to.
- It repeats past marketing strategies which limits how quickly firms respond to new customer expectations.
- It evaluates results based on past internal benchmarks which prevents companies from noticing shifts in what customers want.
You might also like full list of characteristics of marketing myopia so check it out.