Some features of pricing are:
- It frames introductory price points in shifting market conditions so buyers judge how worthwhile the product appears to them.
- It determines the product’s base valuation for different market levels so buyers anticipate what the price is likely to be.
- It communicates the product’s price position within competing brands so buyers examine how each alternative compares in value.
- It shapes projected revenue patterns across different pricing periods so buyers judge whether the price aligns with what they consider fair.
- It defines the product’s competitive pricing angle within crowded markets so buyers judge whether its features suit their requirements.
You might also like characteristics of pricing so learn more about it.