Some features of promotion are:
- It highlights the core benefit in simple terms so customers grasp what the product delivers without confusion.
- It distributes the message across multiple contact points so customers remember the product sooner during familiar brand moments.
- It provides updates at the moment of customer need so customers judge how useful the information is with greater precision.
- It coordinates all communication channels consistently so customers predict what the product will deliver with greater certainty.
- It identifies the right customer segments accurately so customers compare options with less doubt at each evaluation step.
You might also like characteristics of promotion to learn more about it.