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What are the features of qualitative research?

Posted on December 7, 2025December 7, 2025 By whatismarketing.org

Some features of qualitative research are:

  • It reviews participant actions in real decisions so researchers identify the reasons behind their choices.
  • It reviews action sequences in routine activities which researchers use to trace recurring tendencies.
  • It reviews personal accounts from key moments that researchers use to clarify how people interpret events.
  • It reviews group exchanges in shared discussions because researchers aim to trace how ideas cluster.
  • It reviews life-story accounts as researchers work to explain how viewpoints emerge.

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Qualitative Research

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