Some features of sales promotion are:
- It presents cost-saving offers so shoppers shift their choice toward the promoted item the moment they notice the lower price.
- It introduces a limited-period markdown on new arrivals so shoppers try the item to compare it with similar options.
- It hands out small trial portions at store counters so shoppers judge whether the texture meets their expectations.
- It boosts point earnings on specific purchases so customers confirm that this brand gives them better long-term value.
- It promotes family-sized multi-packs during weekly shopping runs so customers compare which option gives them better quantity for the price.
You might also like characteristics of sales promotion so check it out.