Some key benefits of agricultural marketing are:
- Agricultural marketing reduces transportation and handling costs by providing direct routes from farms to buyers.
- It integrates e-commerce platforms that allow farmers to ship products directly to overseas buyers.
- It links harvest centers to refrigerated trucks and storage units that slow spoilage during transit.
- It replaces manual negotiations with standardized pricing tools that prevent hidden deductions.
- It uses weather and market data to predict crop demand, helping farmers plant what buyers will need most.
Also find out more about comprehensive advantages and disadvantages to know more about agricultural marketing.