Some key benefits of ambush marketing are:
- Ambush marketing saves on advertising space and attracts wider attention through creative links with ongoing campaigns.
- It lowers expenses through creative promotions linked to high-traffic events.
- The excitement of major events helps it pull fresh viewers toward the brand.
- It gains strong exposure when news and social media highlight event-related campaigns.
- It strengthens recall as event viewers connect brand messages with exciting moments.
You might also like information on advantages and disadvantages of ambush marketing so check it out.